Best. Ad. Ever.
(click for a larger image)
It is subtle, and yet it rings with the sonorous tones of Truth Almighty, rekindling my faith that there is Good in the world.
Let’s give credit where credit is due: art direction by Bill Whitney; writing by Scott Jorgensen; illustration by George Peters; done for Fuji Ya by Kruskopf Olson Advertising in Minneapolis. This scan was from The One Show awards book, where this ad won a Silver Award for Collateral: Point of Purchase and In-Store.
evan :: Nov.05.2003 :: Notices :: 3 Comments »
It’s cool, yes, but didn’t we establish long ago that anything with ninjas is? To me, this is pandering.
No, you’ve missed the point. It’s not cool because it’s about ninjas; it’s cool because it IS ninjas. It wholly and completely distills the essence of the ninja into a simple yet elegant binary proposition. To put it another way, it is a ninja’s job to flip out and kill people. Recognize.
Yes, echillri is right. The beauty of ninja-ness is the complete absence of duology inherent in such an existence.